Product Designer & Design System Specialist

Brands, products and the systems that hold them together.

I design products from the first logo sketch to the last component: brand, UX, UI and the design systems that keep large teams consistent.

I spent years in advertising agencies art-directing campaigns for beauty, travel and retail brands, then moved into UX/UI at Celcom, and now design products and design systems at CelcomDigi.

Selected work

6 projects

Take control of your telco with a smarter app.

CelcomDigi App

One app for every Celcom and Digi customer, built from scratch to 4M+ users.

Product strategy · UX & IA · UI & iconography

Spark welcome screen: Good morning, Activate a SIM

Spark by CelcomDigi

A fully digital eSIM brand, from logo to UX to UI, for the whole app relaunch.

DotLabs Design System

Merging two telco design languages into one system for CelcomDigi.

Spark Travel website hero: Go further. Stay close.

Spark Web RevampIn progress

Taking the Spark brand to the web: plans, family lines and travel eSIM.

Spark Design System v1.0 cover in yellow on dark ink

Spark Design System 2026In progress

The next Spark system: one set of foundations for desktop and mobile.

"It’s time to explore" travel campaign key visual

Brand & Campaign Work

Campaigns, social and print for beauty, travel, retail and health brands.

Brand to product

Logos, identity and tone that are designed for screens from day one.

UX & UI

Flows, information architecture and interfaces for apps and websites people use every day.

Design systems

Tokens, components, documentation and the governance that keeps them in use.